Roc Nation Says Bad Bunny Super Bowl Halftime Show Was Most-Watched Of All-Time With 4.157 Billion Views in 24 Hours
Billboard | 03.03.2026 20:27
It’s official: Bad Bunny‘s Super Bowl LX halftime show is the most-watched of all-time. Halftime show co-producer Roc Nation announced on Monday (March 2) that Benito’s history-making performance set a global viewership record with 4.157 billion worldwide views in the first 24 hours across global and U.S. broadcasts, as well as YouTube and other digital properties.
