THE FUSE

Winter sports are never as exciting — or as immediately death-defying — as during the Winter Olympics. Every four years, fans ooh and ahh at toe loops, skeleton rides, and the 20-foot halfpipe jumps made by snowboarding phenoms. Shaun White, perhaps the most famous snowboarder alive, wants more for his sport. His latest venture, The Snow League, is set to position snowboarding as not a once-every-four-years event you pay attention to, but a seasonal sporting event not unlike the MLB or NBA — but reimagined as the bougie, work-hard-play-hard sport it is.