Epitology: How a Clinic Skincare Problem Became a Brand Built on Simplicity

StartUp Magazine | 30.09.2026 16:30
Epitology: How a Clinic Skincare Problem Became a Brand Built on Simplicity. The idea behind Epitology Skincare Technology did not begin with a plan to create another skincare range. It began with a problem inside a clinic. When Dr Nicolina Bardou joined Dr Orrey Derma Clinic as its Aesthetic Specialist, she noticed that there was no single skincare range that properly addressed her patients’ needs. Instead, people were faced with too many choices and were often unsure about what would actually work for their skin.