THE FUSE

Over the past two months, Jacinta Ngobese-Zuma, the leader of the March and March movement, has achieved near-ubiquity across South African television, radio, and digital feeds. However, a closer look at her news media trail reveals that her omnipresence is not merely a reflection of spontaneous public interest. It is the manufactured product of a fragmented media ecosystem operating with wildly varying levels of journalistic integrity and a profound blindness to how it is being manipulated.