New Balance Takes Running Back to a Time Before Strava With The Ellipse
Highsnobiety | 05.03.2026 15:08
Few brands have navigated the tension between style and performance as naturally as New Balance. Being at the right place at the right time, with the right savvy, saw them boom in the ‘80s, as Boston, New Balance's home, became the epicentre of "jogging," as it was called back then. Its universities, pedestrianised riversides and famous marathon offered the perfect breeding ground for running.
