People Are Drinking Less Than Ever. What’s Country Music to Do?
Rolling Stone | 01.03.2026 21:00
It’s Ryan Gill’s job to pair artists, especially those in country music, with their own whiskey brands. Over the last few years, he’s succeeded in setting up Nashville names like Drake White, Michael Ray, and the Cadillac Three with signature lines, but increasingly he’s been encountering a unique problem: locating artists who actually drink.
