The missing measure of sustainability: Listening to communities before counting success
Bizcommunity | 21.07.2026 18:43
Ana Adi, professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin, visited the NWU School of Communication to share international perspectives on measuring social impact and working with communities. For Prof. Adi, a recognised expert in strategic communication, the answer is straightforward: success shouldn’t be declared only by the organisations that deliver projects, it has to be judged by the communities the projects are meant to serve.
