The story the facts don’t tell, and why regaining it matters so much
SmartBrief | 16.07.2026 23:00
In leadership, there is a strong and understandable tendency to make decisions based on facts and figures. The more data we can get our hands on, the more we often resolve, the more validated the business story we’re building must be. Rarely do we notice when the stats, measures and plans subsume the story. Metrics matter, but so does our story. To be sure, it matters in that it allows us to look back and claim what we’ve already done. Yet, it also matters for clarifying where we are and where we want to go. A story I heard recently put a powerful visual on this leadership truth. Before I share it, consider the vital role of story in leadership for a moment.
