How Sarika Modi Works to Make Visibility and Belief Count in Women’s Football
GSport | 08.07.2026 22:00
Ask Sarika Modi why any of this matters, and she does not reach for a marketing metric. “Visibility is really important. It changes what girls believe is possible,” she says. It is a conviction that has carried the qualified actuary from the boardrooms of South African finance to the front line of women’s sport, and into a landmark partnership that is rewriting what a sponsor can be.