If Big Tech cared about fighting AI slop, it wouldn’t be drowning us in it
The Verge | 23.02.2026 23:00
As 2025 drew to a close, Instagram head Adam Mosseri ended the year by doom-posting about AI. “Authenticity is becoming infinitely reproducible,” Mosseri lamented. “Everything that made creators matter — the ability to be real, to connect, to have a voice that couldn’t be faked — is now accessible to anyone with the right tools.” But people, Mosseri insisted, still wanted “content that feels real.” His proposed solution was finding a way to label real media. “Camera manufacturers will cryptographically sign images at capture, creating a chain of custody,” he said. The result would be a trustworthy system for determining what’s not AI.
