EA Exec Believes GenAI Can Help Developers Make Games Faster: ‘I Think There’s A Real Rise Of Creativity’
Kotaku | 24.06.2026 02:30
One of the biggest issues plaguing the video game industry right now is how long new games take to make. Development cycles that were as little as 18 months back in the PlayStation 2 generation have ballooned to five years or more. Do big companies think new genAI tools can bridge that gap?
