Laneige Turns Skincare Customization Into a Four-Story Experience
Design Milk | 17.09.2026 04:38
Laneige’s Seoul flagship is more than a conventional beauty store. Across four floors, oversized architectural installations transform the Korean skincare brand’s bespoke services into physical experiences, while a sculptural red tube spirals from the lobby through the building and toward the sky. Designed by PlayLab, Inc., the space uses these bold gestures to give each floor a distinct identity.
