Kotaku | 27.03.2026 23:20
Microsoft recently did something very strange and nuked all mentions of the 2024 “This is an Xbox” marketing campaign from its website. The Xbox Wire post about the initiative is gone, too, but you can still watch the video on YouTube. A report by The Information assigned credit for that move to new Xbox boss Asha Sharma. Microsoft has now done another weird thing and publicly acknowledged that.
