The Designer-Approved “70-20-10 Rule” Totally Transformed My Living Room

Apartment Therapy | 09.01.2026 23:30
I recently moved to a new apartment in Los Angeles, and ever since I’ve been on a mission to make my home feel not just cozy and inviting, but also sophisticated. I tend to stick to neutral color palettes — my living room, in particular, has white walls and a white sofa — so I was looking for ways to add some intrigue to the space through texture as opposed to color. I just wasn’t quite sure how or where to start.