Yangwang makes a play for luxury and speed in the desert with the new Altior and U9 Xtreme
Wallpaper | 10.11.2026 17:06BYD assembled the world’s media in Abu Dhabi to make a one-stop-shop play at capturing every facet of the luxury automotive experience – speed, ruggedness and sybaritic splendour. Hoping to knock Range Rover, Rolls Royce and Bugatti down in one fell swoop, BYD – and sub-brands Denza and Yangwang – debuted a new competitor in the superluxury sector, claimed a world speed record and demonstrated its off-road supremacy in a territory that really knows its 4x4s.
