Sega Prez Wants More Fans Who Don’t Play Their Games, Cites Disney As Inspiration: ‘Even If These People Haven’t Played Our Games, We Consider Them To Be Fans’
Kotaku | 09.09.2026 23:00
In recent years, Sega has undergone an ambitious transformation seeking to broaden the appeal of its iconic series beyond gaming, and that effort isn’t limited to Sonic the Hedgehog and Angry Birds with their respective Hollywood movies. Alongside their first physical stores in Japan, they’ve opened retail locations in China, hosted pop-up events globally, organized concert series for the music from their games, and more, all ways to monetize their properties beyond selling games directly to players.
