Jamie Goode: Do wine experts taste better or simply differently?
Wine Mag | 02.04.2026 13:53
Every now and then someone has a good idea for a wine competition. Normal, low involvement consumers are the ones who buy most of the wine. So why not have them judge wine competitions? The peoples’ vote would be very democratic, and might ensure that the wines that won the medals were the ones that people actually wanted to drink. I can see why this idea is appealing to many.
