SEGA to 'proceed carefully' with AI use, admits gen AI faces 'strong resistance' from creatives
TweakTown | 05.12.2025 07:36TL;DR: SEGA is cautiously exploring AI to improve game development efficiency but avoids full commitment due to creative resistance and reliance on outsourced teams. Unlike peers embracing generative AI, SEGA prioritizes careful assessment to balance innovation with workforce stability and maintain quality in content production.
