The Lessons Behind HOWZIT: Turning a South African Greeting Into a Coffee Brand
StartUp Magazine | 17.09.2026 14:30
The Lessons Behind HOWZIT: Turning a South African Greeting Into a Coffee Brand. A simple greeting can say a lot about where someone comes from. In South Africa, “Howzit?” is more than a question. It is a familiar way of connecting, and for HOWZIT, it became the starting point for a coffee brand built around warmth, culture and community.
