Why Are We Suckers for Pseudoscientific Personality Tests?
Psychology Today | 06.08.2026 19:41
The Myers-Briggs Type Indicator (MBTI) is the most popular and well-known measure of personality. Fifty million people have taken the assessment and it has been used by 89% of Fortune 500 companies at some point to screen and evaluate employees, generating millions of dollars in annual revenue for the Myers-Briggs Company.