Asana Beauty: How Gugu Nonjinge and Nomahlubi Hewu Built a Natural Hair Movement
StartUp Magazine | 05.06.2026 14:30
Asana Beauty: How Gugu Nonjinge and Nomahlubi Hewu Built a Natural Hair Movement. Beauty brands are often built around products, but the most enduring ones are built around identity, community, and meaning. That is exactly the foundation of Asana Beauty, a high end natural hair and dreadlocks salon co founded by Gugu Nonjinge and Nomahlubi Hewu.
