Why clean beauty brands must move beyond aesthetics and embrace true sustainability
Bizcommunity | 02.03.2026 14:25
Driven by growing demand for non-toxic, sustainable and transparent ingredients, the global clean beauty market is projected to reach $21.29bn by 2030. How trustworthy are beauty brands that seemingly claim to be "clean"? Ahead of Earth Day in April, Nicole Sherwin, founder of Eco Diva Natural, argues that transparency is the name of the game as consumers become increasingly discerning amid heightened scrutiny of greenwashing.
