THE FUSE

Few studio names leave as much room for possibility as Studio Something Something. As its deliberately open-ended name suggests, the Johannesburg-based practice resists definition through a single discipline or aesthetic, allowing architecture, interiors and product design to exist in constant dialogue. “When I started the company, I had no clue what its form and shape would become,” says Jade Hutchinson, Founding Director. “I have always been a multidisciplinary designer, dabbling in spatial design, product design, art and making. The name itself reflects curiosity and possibility.” That philosophy extends to the studio’s visual identity. What began as a temporary scribble became its permanent logo. “It embodied the way we work: sketching, testing, questioning, refi ning and allowing ideas to evolve through iteration,” she says. “It reflects the beauty of process rather than perfection.”