Lego hopes its new collaboration with Olivia Rodrigo fulfils more than just a teenage dream
Wallpaper | 30.06.2026 17:00
We’ve all become very accustomed to a world where A hooks up with B to cross-pollinate their respective audiences, an ‘x’ association that goes beyond straightforward creative collaborations to tap into new revenue streams via a canny intersection of cross-demographic appeal and straightforward marketing.
