The “Curiosity Hour” can lead to business breakthroughs

SmartBrief | 07.02.2026 00:00
Curiosity is the fuel of creativity, discovery and innovation. As we go through our formal education, a subtle but insidious shift occurs. The open-ended questions that we relentlessly asked as infants are gradually replaced by a demand for definitive answers. We are rewarded for knowing, not for asking. The systematic suppression of curiosity stifles individual potential but also cripples creativity. The pursuit of “knowing” can be the enemy of discovery.