Nwabisa Sauls Unlocks the Power of Commercial Analytics at Nielsen Sports SA
GSport | 02.09.2026 22:00
When Nwabisa Sauls reflects on the path that brought her into the heart of commercial sports analytics, she traces her early steps to an childhood spent moving between the Eastern Cape and KwaZulu-Natal. While her primary schooling took place in Durban, holiday periods were spent immersed in family life in the Eastern Cape, two distinct environments that grounded her sense of community and leadership.