Bank Of America Analyst Says GTA 6 Should Be $80 So It Doesn’t Make Everyone Else’s $70 Games Look Bad
Kotaku | 05.05.2026 05:30
There’s a lot of talk about Grand Theft Auto VI at IICON, the new executive-focused video game conference in Las Vegas being put on by the Entertainment Software Association. Most of that talk is understandably coming from Take-Two CEO Strauss Zelnick, or from other gaming executives. But it’s also coming from, apparently, Bank of America, with a stock analyst for the bank declaring, after speaking to attendees at IICON, that GTA 6 should and will cost $80, so that other AAA companies don’t have trouble selling their own games.
