Egyptian tycoon Hani Berzi's Edita expands Africa reach with HoHos, Twinkies and Tiger Tail deals
Billionaires Africa | 16.01.2026 11:39
Hani Berzi’s Edita Food Industries said it has taken ownership of the HoHos, Twinkies and Tiger Tail trademarks and associated brand rights across the rest of Africa as part of a push to grow its presence on the continent. The company reached a sale and assignment agreement with Hostess Brands, a unit of the J. M. Smucker Company, that gives Edita broader rights to the popular snack cake names.
