‘It Has Become Difficult To Articulate Why You Should Pick An Xbox’ Admits The Guy Hired To Help Fix It

Kotaku | 12.06.2026 05:00
The differences between video game consoles have been fading for years. Performance is generally in the same ballpark. Prices are often comparable. The only real question when a new console owner walks into a GameStop anymore is “Do you want to play God of War or Halo?” That changed when Microsoft shifted away from exclusives in a bid to sell more games. The platform has been facing an existential crisis ever since.