During Pride Month, "Rainbow Washing" Isn't Enough
Psychology Today | 05.06.2026 05:08
It’s June, and many cafes, bars, shops, restaurants, schools and other businesses, including therapy spaces, are awash with multicoloured flags and banners in overt displays of solidarity with lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ+) communities. Or so they claim. June is Pride month, and an important reminder, if one were needed, to acknowledge diversity and celebrate and welcome all members of our communities. But many corporations seem guilty of what has become known as “rainbow-washing” in June when, for the rest of the year, they’re ambivalent at best and un-LGBTQ-friendly at worst.