India’s EloElo nabs $80M from NBCUniversal to bet on the country’s rising microdrama market
TechCrunch | 04.11.2026 06:45
More than 118 million users watch microdramas every month as the serialized format has taken off in India. EloElo’s Story TV is one of the top apps for microdramas, with over 33 million active users, according to analysts.
