THE FUSE

Cisco is one of those big companies that everyone has heard of but that most of us don’t have to interact with very much; it’s not really a consumer brand. But all of us are in some way using Cisco’s products and services every day because it makes a huge amount of networking equipment for other big companies, like telecoms and ISPs. It’s a guarantee that somewhere between me recording this and you watching, listening to, or reading it, the bits have passed through Cisco products. Without the actual routers and switches and silicon — and the software to make those things work — there’s no internet, there’s no cloud, and there’s no AI.