From Street Sandwiches to Full-Service Kitchen: The Rise of Chef Phelele Majola
StartUp Magazine | 20.03.2026 17:30
From Street Sandwiches to Full-Service Kitchen: The Rise of Chef Phelele Majola. Phelele Majola began her business journey in Ulundi, KwaZulu-Natal, with a simple and practical approach. She sold sandwiches on the streets. This starting point is important because it reflects direct engagement with customers from day one. There was no formal setup, no established brand, and no guaranteed demand. Every sale depended on understanding what people wanted, how they spent their money, and what would make them come back.
