Letreecha’s Rise From Village Showroom to Limpopo Style Pioneer
StartUp Magazine | 12.12.2025 14:30
Letreecha’s Rise From Village Showroom to Limpopo Style Pioneer. The story of Letreecha begins in 2013 with founder Matome Rapholo’s deep fascination with languages, literature, the arts, and history. Even the name of the brand carries that creative fusion, giving Letreecha an identity rooted in cultural awareness and self expression. The brand’s tagline, Se a swa, a Sepedi expression that acknowledges resilience in the face of struggle, set the tone for a label determined to grow despite obstacles. It created an emotional foundation that would guide Letreecha’s journey from day one.
