From a R5,000 Start-Up to Checkers Shelves: The Rise of Curl Chemistry
StartUp Magazine | 26.08.2026 22:13
From a R5,000 Start-Up to Checkers Shelves: The Rise of Curl Chemistry. A childhood photograph has become the unlikely inspiration behind the growth of South African haircare brand Curl Chemistry, founded by Cape Town entrepreneur Liesl Smerdon.
