The Gap No One Spoke About — It’s Pakistan’s First Real Step Toward Workplace Equality for Women

Medium | 26.12.2025 15:02

The Gap No One Spoke About — It’s Pakistan’s First Real Step Toward Workplace Equality for Women

Nehta Official

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For years, we celebrated women in speeches and campaigns — yet ignored one of the biggest, quietest gaps in their professional lives: the lack of modest, comfortable, climate-friendly office wear made specifically for them. It was a silence no one questioned, a need no brand addressed, and a struggle every working woman quietly endured. Nehta was born the moment this gap became impossible to ignore — a gap that directly affected women’s confidence, dignity, opportunity, and equality at work.

In Pakistan, millions of working women step into offices, banks, universities, and boardrooms every morning with one silent struggle the lack of professional clothing that respects their modesty, comfort, and identity. For years, women in corporate environments have been expected to adjust, compromise, or “fit into” a fashion system that was never designed for them. While global brands pushed Western office wear, Pakistan lacked a single brand offering modest, climate-sensitive, professional outfits tailored for real Pakistani working women.

That’s where Nehta was born —
by a woman, for women, with the mission of empowerment stitched into every seam.

Why Modest office wear is a Form of Empowerment

According to UN Women, lack of workplace support, unequal pay, and gender-biased environments continue to hold women back globally.
But what people rarely acknowledge is how deeply clothing affects a woman’s confidence, mobility, and position at work.

  • A blazer that doesn’t cover the hip line.
  • Sleeves that feel too revealing.
  • Tight cuts that restrict movement.
  • Fabrics that suffocate in Pakistan’s harsh weather.

These aren’t small problems, they create daily discomfort, insecurity, and psychological stress, especially in male-dominated workplaces.

Nehta stepped in to ask a simple but powerful question:

“Why should women adjust their values for their jobs, instead of fashion adjusting for women?”

Nehta: The First Pakistani Brand to Offer Modest, Modern, Office-Ready Fashion Under One Roof

Nehta carefully studied the challenges of working women across fields of bankers, principals, professors, CEOs, doctors, trainers, and entrepreneurs. What they all wanted was simple:

✔ Full sleeves
✔ Elegant, modern silhouettes
✔ Comfort cuts
✔ Hip-covering blazers and longline coats
✔ Climate-friendly fabrics
✔ Modest yet powerful designs
✔ Professional identity without compromising dignity

And yet — not a single mainstream Pakistani brand offered this combination.

That is why Nehta was created:
to fill the gap no one was addressing.

We proudly design:

Nehta believes women should feel:

✨ Empowered
✨ Professional
✨ Respectable
✨ Modest
✨ Comfortable
✨ Confident

— not choosing one at the cost of the other.

Designed by Women, Employing Women, Empowering Women

Nehta isn’t just a fashion brand.
It is an economic empowerment project.

Women work in our:

  • Design department
  • Sales teams
  • Production units
  • Content and branding
  • Marketing
  • Quality control

We don’t only dress women.
We employ them.
We support them.
We believe in them.

According to the ILO Gender Employment Data, women’s labour force participation grows significantly when safe, equal, and inclusive workplaces become accessible.
Nehta is proud to contribute to that future for Pakistani women.

Why Clothing Matters in Empowerment

McKinsey Women in the Workplace report shows that confidence and workplace belonging directly impact women’s leadership potential and earning capacity.

When women walk into a room feeling confident, comfortable, and respected in their bodies:

  • They speak more boldly
  • They negotiate better
  • They present with clarity
  • They participate actively
  • They feel like they belong

Nehta outfits are crafted to unlock that confidence.

Empowered Clothing = Empowered Women = Empowered Pakistan

When women rise, families or generations rise.
When families rise, economies strengthen.
When economies strengthen, nations stand taller.

Empowering Pakistani women through modest, professional office wear isn’t just fashion — it’s nation-building.

Nehta’s mission is simple:

Empower women through dignity. Empower identity through fashion. Empower Pakistan through women.

The truth is simple: women do not need louder speeches, they need quieter, more meaningful changes. Nehta is Pakistan’s first step toward that change. The gap no one spoke about for decades finally has a voice, a solution, and a movement behind it. And it begins with giving every working woman the right to show up with confidence, comfort, and equality — every single day.

Because a confident woman doesn’t just walk into a workplace — she transforms it.