SmartBrief | 16.04.2026 22:02
The average book on leadership or management runs between 60,000 and 100,000 words. A business plan? That’s about twenty thousand. The typical article like this one comprises roughly 800 words. The point? We not only use many words to guide ourselves towards success, but we often assume we must. Without a doubt, the right words can give us something that we all, and especially leaders, long for: precision. Yet in a deeply volatile, uncertain, complex and evermore ambiguous environment, prioritizing only precision can result in a kind of stricture that snuffs out other things that matter just as much, often more – things such as openness, adaptability and innovativeness. Especially in an uncertain world, the hidden power in brevity and clarity proves pivotal.
