THE FUSE

Key leaders in South Africa’s agricultural sector gathered in Pretoria yesterday morning for a high-level discussion aimed at strengthening the focus and implementation of the Agriculture and Agro-processing Master Plan (AAMP). The meeting included the Agbiz Chief Economist, representatives from organised agriculture, agribusinesses, commercial banks, organised labour, the National Agricultural Marketing Council, and officials from the Department of Agriculture. The engagement centred on how to revive momentum behind the AAMP as a guiding framework for long-term growth in the sector. Participants examined how the plan can better support investment, expand job creation, and improve competitiveness across the agricultural value chain. The discussions reflected a shared concern that South Africa’s agricultural potential can only be fully realised through coordinated action and consistent policy execution.