THE FUSE

Pebble founder Eric Migicovsky says buyers of its new e-paper smartwatches should know what they’re signing up for and trust Pebble to make things right if they run into issues, despite the short warranty. “I think the most important thing is trust,” Migicovsky told me in an interview this week. “Do people trust the product that we’re making and do they trust the company and the people behind it?”