The new DS No.7 finally makes good on the brand’s promise of Gallic luxury and charm

Wallpaper | 10.07.2026 15:09
To the uninitiated, DS is an automotive outlier, selling a relatively low number of genuinely eccentric cars. Within the Stellantis portfolio DS sits towards the upper end of the market, below Maserati in the luxury and performance stakes but without the heritage and image. Like Maserati, it purports to offer a luxurious, individual experience but conveys a lot more eccentricity than it perhaps realises.