THE FUSE

There are a lot of problems with generative AI. One of them is that it frequently hallucinates stuff and confidently submits it as fact. Another is that you might ask it to do one thing and then it starts doing a bunch of things you didn’t want it to do instead. For example, you might ask it to show subscribers to your streaming platform custom thumbnails that will make them more likely to engage with your content. But then, instead of pulling from a list of pre-approved images, it might start creating its own rogue nightmare fuel.