THE FUSE

BOMMA Sneakers and the Power of Building a Brand Rooted in Culture. Some brands begin with a product. Others begin with a deeper emotional connection. BOMMA Sneakers falls into the second category. Founded in 2022 by Lacia Buthane, the South African clothing and footwear brand was created with a purpose larger than fashion itself. At its core, BOMMA Sneakers is built around identity, heritage, and community pride.