The ButtaNutt Story and the Power of Building What People Actually Want
StartUp Magazine | 07.05.2026 16:30
The ButtaNutt Story and the Power of Building What People Actually Want. A jar of macadamia butter being sold from a university residence room in Stellenbosch did not look like the beginning of one of South Africa’s most recognisable plant based food brands. There were no giant investors at the start, no polished factory, and no guaranteed market waiting for the product.
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