Psychology Today | 13.03.2026 04:07
At this moment, somewhere in the world, a business owner is sitting through a sales pitch. The salesperson is polished and confident, running through a script designed to handle every concern. The product may be excellent, and the presentation is flawless; however, the owner is checking the clock, wishing it would end. Not because the solution is wrong, or because the price is too high, but because something about the conversation feels off. Simply put, the salesperson is speaking a language the buyer doesn’t process. If you’re a business owner—or have ever been on the receiving end of a sales pitch—you’ve probably experienced the same disconnect.
