The Internet Reacts To Xbox Trying To Rebrand As XBOX
Kotaku | 16.05.2026 17:15
You know, it’s always been my dream to cover the big news. Today, I’m not bringing you the big news, but I sure am bringing you the BIG news, because Asha Sharma, the CEO of XBOX (more on that shortly), has announced something huge–sorry, HUGE–in a post on X: Xbox is now XBOX. Guess she wasn’t kidding about going “deeper in the areas that matter most.”