UFC Boss Tells Fans To ‘Shut The F**k Up’ About AI Slop Ads And Just ‘Watch The Fights’

Kotaku | 30.03.2026 19:38
Ultimate Fighting Championship president Dana White was asked about the company’s usage of what look like AI-generated promo images and fans reacting negatively to the AI content. His response wasn’t to deny that AI tools were being used, but instead to aggressively tell fans to “shut the fuck up” and just consume the product, okay?