The Strategy Behind Rekindle’s Success: Quality and Sustainability
StartUp Magazine | 13.07.2026 16:30
The Strategy Behind Rekindle’s Success: Quality and Sustainability. In an industry where beautiful products often compete on fragrance, packaging and aesthetics alone, Rekindle chose to compete on something deeper. When the Cape Town brand launched in 2020, its ambition extended beyond producing candles that looked elegant in a home. It set out to create products that reflected thoughtful craftsmanship, responsible sourcing and a genuine commitment to sustainability.
