Psychology Today | 17.02.2026 08:44
Negative reinforcement is a frequently misused term that diminishes its value as a powerful tool for behavior change. You may be puzzled by the claim that negative reinforcement is actually a good thing. What’s so good about relying on discomfort, pressure, or nagging to motivate change? Why not rely on positive reinforcement instead? Research supports its effectiveness across many different domains and contexts. Praise, rewards, and support seem to be much more effective than criticism, penalties, and cruelty masked as tough love.
