THE FUSE

The South African poultry industry has recorded one of its strongest periods of growth and transformation in recent history, marking a significant shift in both economic performance and sector stability. Recent developments highlighted during the first Economic Oversight Committee meeting between the Department of Trade, Industry and Competition, the Department of Agriculture, and Poultry Masterplan stakeholders confirmed that the industry is no longer in crisis but operating as a competitive and expanding agricultural powerhouse. Since the launch of the Poultry Masterplan in 2019, the sector has undergone structural improvements that have strengthened production, investment, and local participation. A total of 32 poultry projects have now achieved a 100% success rate, supported by investments exceeding R1 billion. This milestone reflects a coordinated national effort to rebuild the industry and secure its long-term sustainability.