Homegrown travel still powers South Africa’s tourism recovery
bizcommunity | 12.12.2025 20:33
Domestic tourism is still the pulse of South Africa’s visitor economy, driving local employment and sustaining the sector through uncertainty. Head of domestic tourism Mashoto Mokgethi says South Africans themselves remain the industry’s greatest strength. “Domestic tourism is the backbone of our economy,” she says. “It keeps the sector alive throughout the year and ensures that tourism benefits reach communities directly.”